Geotargeting Interacting with Location Based Services
I was recently having a conversation with a client about digital signage and how this could be used in different types of venues. Everything from retail to hotels could easily find a clever usage for...
View ArticleThe Kite is Bright
This past Friday, I had the good fortune of speaking with the founders of Brightkite, Brady Becker and Martin May. I got the ball rolling by walking through the front door and accusing Brady of being...
View ArticleThe iPhone is the Concept Car
Ever wonder why auto makers don’t release concept cars as production cars? (Wow. I sound like Andy Rooney.) Well, I have. I’m not really a car guy and sometimes I do end up at car shows and see the...
View ArticleWhat’s Social About Advertising?
Just finished reading a report by the IAB that defines social advertising and lays out some best practices. In the past I’ve posted about businesses partnering with customers to enable personalized...
View ArticleITEC 4700: Class 16 – Monetizing Web 2.0
Thursday we started off with several of my students asking if my Twitter account had been hacked. And yes, it had. Someone got in and sent out the following message: ‘hi, i’m 24/female/horny… i have to...
View ArticleSocial media for the entrepreneur
This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to...
View ArticleWeb 2.0 for the CIO (part 1)
I was recently invited to guest lecture by Professor McCubbrey of the Daniels Information Technology and eCommerce department about the implications Web 2.0 has for CIOs. I put together a list of...
View ArticleInformation Technology Strategy: Class 3 – Social Media
Monday night we began covering social media and how to develop deep relationships online. We walked through the conceptual model of Findable, Recommendable, Transparent and Collaborative. From there...
View ArticleSocial Media vs. Social Business
I recently saw this excellent “article” on Fast Company by @DrewNeisser and in it he makes the important distinction between social media and social business. Two of the my favorite points that he...
View ArticleGuest lecture for the Rocky Mountain Direct Marketing Association
Tonight I had the privilege of speaking at an RMDMA event and had an excellent time. We had business stakeholders from a variety of business models and we walked through a simple conceptual model for...
View Article
More Pages to Explore .....